3556
Senior Lecturer in Marketing - Tauranga campus
Refereed Journal Articles:O’Connor, Koslow, and Kilgour (2022). Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising. Journal of Advertising. (forthcoming)Kilgour, Koslow, and O’Connor. (2019). Why the rejection: Understanding actor-observer differences in assessments of creative ideas. ... more