Dr Amanda J Williamson

Senior Lecturer in Innovation and Strategy

Keywords

Data; Emotional Intelligence; Human Behaviour; Machine Learning; Management; Psychology; Social Science Research; Strategic Management; Technology

Entrepreneurship; Entrepreneurs; Affect; Moods; Innovation; Sleep; Cognition; Passion; Entrepreneurial Passion; Research Methods; Sentiment analysis

Qualifications: PhD; MBS; BBS (First Class Hons)

Contact Details

About Amanda

Amanda is a lecturer in innovation and strategy at Waikato Management School, at the University of Waikato. She is passionate about the adoption of artificial intelligence, and the ways it can be leveraged in business and in research. Amanda teaches business strategy and researches the health of entrepreneurs via innovative research methods.

Previous to arriving at the University of Waikato she worked at the New Zealand Centre for SME Research, held a Visiting Researcher position in Chile (PUC, School of Engineering), and was awarded her PhD at the Institute of Work Psychology (Sheffield, UK).

Download Academic Curriculum Vitae (CV)

Dr Williamson engages in (1) AI-aligned strategy consulting, (2) teaching, and (3) research. These three activities are outlined next.

Strategy consulting

Amanda helps leaders identify the business growth possibilities of an AI-aligned strategy. She combines expertise in big-picture thinking around strategy and innovation, with thought-leadership in artificial intelligence and emerging technologies, to demonstrate how strategy and AI can work together.

Teaching

Dr Williamson was the winner of the Divisional Teaching Excellence Award (Waikato Management School, awarded in 2020), and the research excellence award called the "Early Career Researcher Award" (Waikato Management School, awarded in 2022). In the classroom, Amanda teaches entrepreneurship, strategy and foresight.

Teaching in 2022

Courses she has taught this year include:

• MNMGT515-22A (HAM) A-Trimester, Leading for an Uncertain Future
• Executive courses:
  • EXMBA557(HAM) E-cohort, Competing in a Complex World
    & EXMBA557 (HAM) W-cohort, Competing in a Complex World
    & EXMBA557 (TGA) W-cohort, Competing in a Complex World
  • MNMGT550-22W (TGA) W-cohort, Management Strategy in Context
    & MNMGT550-22W (HAM), W-cohort, Management Strategy in Context

Research

Amanda's research intersects the fields of strategy/entrepreneurship, psychology and artificial intelligence. She is interested in the health/emotions of entrepreneurs, and the use of innovative technologies (e.g., machine learning, experience sampling, physiological measurement).

Amanda has published multiple articles in the leading journal in her field, and has active research projects and international collaborations examining the cross-directional effects between entrepreneurial behaviour, and emotions/health, employing innovative research methods like natural language processing.

Video overviews of research articles

Research Affiliations

Amanda holds the following research positions:

• Associate of the AI Institute
• Researcher in the New Zealand Institute for Business Research
• Partner of the EPIC lab (evidenced-based policy and innovation research lab)
• Editorial Board Member (Engagement Director) at Entrepreneurship Theory and Practice

External Profiles

Postal Address

Dr Amanda J Williamson MSB 4.38
C/O Waikato Management School
The University of Waikato
Private Bag 3105
Hamilton 3240
New Zealand