Associate Professor Asad Mohsin

Asad Mohsin

Associate Professor of Tourism and Hospitality Management
Undergraduate/Graduate Convenor for Tourism and Hospitality Management


Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts

Qualifications: B.Sc (Delhi University), Diploma (3years) Hotel Management, Catering and Nutrition (IHM Pusa, New Delhi), MBA, PhD (Australia)

Contact Details

Email: [email protected]
Room: MSB.4.18
Phone: +64 7 858 5061

Papers Taught

About Asad

Asad Mohsin is an Associate Professor in Tourism and Hospitality Management. Nearly half his career spent in the industry working as Executive Chef, Food and Beverage Manager, Rooms Division Manager, he has accumulated several years of industry and academic experience. Working in different countries and with different cultures in the Middle East, Southeast Asia and Asia Pacific region including Australia and New Zealand, Asad has a wealth of experience to draw upon in his lectures.

His research is largely empirical and applied relating to hotel/hospitality management. His main research interests and publications are in the area of - customer perceptions and contemporary trends towards holidaying, human resource issues and challenges, and product and service quality assessment, Halal tourism and hospitality. He has published in leading international refereed journals such as Tourism Management, International Journal of Hospitality Management, Tourism Management Perspectives, International Journal of Contemporary Hospitality Management, Journal of Destination Marketing and Management.

He has provided leadership within and outside the university as Chairperson, Director and Board Memberships. He is a ‘Fellow’ of the Institute of Managers and Leaders, Australian and New Zealand.


The main purpose of Asad's teaching is to add knowledge and confidence to his students' performance. His teaching practice is based on addressing the why; what and how approach of the students, and communicating the answers in simple, clear and effective way.

Because the majority of Asad's students work in the hospitality or tourism industry, it is important to reduce the gulf between theory and practice as much as possible. He makes sure that during the class their experience is drawn on with his own experiences as a business operator and show how theory aids understanding and practical management.

Recent Publications

  • Mohsin, A., & Lengler, J. (2021). Airbnb hospitality: Exploring users and non‐users’ perceptions and intentions. Sustainability (Switzerland), 13(19), 20 pages. doi:10.3390/su131910884

  • Afifi, M., Mohsin, A., & Farouk, M. (2021). Halal hospitality goes global: Challenges of (not) serving alcohol in an Islamic tourist destination: a case study of Egypt. Tourism Critiques: Practice and Theory, 2(2), 134-152. doi:10.1108/trc-12-2020-0022

  • Rodrigues, H., Brochado, A., Troilo, M., & Mohsin, A. (2021). Wellness comes in salty water: thalassotherapy spas and service level of satisfaction. International Journal of Spa and Wellness, online, 1-20. doi:10.1080/24721735.2021.1977008

  • Mohsin, A., Brochado, A., & Rodrigues, H. (2020). Halal tourism is traveling fast: Community perceptions and implications. Journal of Destination Marketing & Management, 18, 100503. doi:10.1016/j.jdmm.2020.100503

Find more research publications by Asad Mohsin