Dr Cheryl A Cockburn-Wootten

Cheryl Cockburn-Wootten

Senior Lecturer in Organizational, Tourism, Hospitality & Communication
Co-Founder of the Network for Community Hospitality


Adult Education; Ageing; Classroom Management; Communication; Culture; Disabilities; Education Research; Inclusive Education; Inclusive Learning; Management; Pedagogy; Poverty; Social Movements; Tourism; Women and Gender Studies

Qualifications: BA Communication Studies (Hons), Post Graduate Certificate in Education (FE), PhD Wales, UK

Personal Website:

Contact Details

Room: MSB.4.35F
Phone: Ext: 9252

About Cheryl

Dr Cheryl Cockburn-Wootten adopts a critical organisational communication perspective in her work to examine issues within tourism and hospitality relating to accessibility, equity, and dignity. She aims to facilitate research that informs and makes a difference to our society.  As a 'flipped academic', she disseminates research in a variety of creative ways, to reach beyond the confines of academia. Her students are encouraged to do research with and for not-for-profits and community organisations. Also, when the opportunitiy arises, students are encouraged to undertake an 'internship' or volunteer to work with the community, an organisation or in the context that they hope to focus their work on. Students are also expected to work in a creative, participatory way, as well as, considering the different ways for disseminating their research findings.

Network for Community Hospitality: Cheryl is co-founder of the Waikato Management School Network for Community Hospitality. The Network for Community Hospitality brings together both academics and community, charitable and not-for-profit organisations to work together to share resources, knowledge, research, training and support each other around social issues. Our website is:

Academic background information: She is currently a Senior Lecturer in the School of Management & Marketing, Waikato Management School, University of Waikato, Hamilton, New Zealand. She has held previous positions in the UK and completed her PhD in 2002 at Cardiff Metropolitan University, Wales, UK. Her PhD investigated gender and leisure discourses within the United Kingdom's grocery supermarket sector.

Current research projects include: Meaningful employment for those who experience a disability; senior tourism; community engagement;communities & stakeholders, critical hospitality; critical tourism;

Interested in supervising the following student research topics: Cultural and communication aspects of tourism & hospitality, advocacy; social issues; gender; critical hospitality; vulnerability; disability and accessibility; professionalism; public service sector identities

Teaching: In 1994, Cheryl completed the United Kingdom's qualification for teachers in universities (Postgraduate Certificate in Teaching Further Education). She has been awarded Waikato Management School's Outstanding Teaching Award and the University of Waikato's Staff Overall Excellence Award.

Recent Publications

  • Ramanayake, U., Cockburn-Wootten, C., McIntosh, A., & FitzPatrick, M. (2019). Loss and travel: Critically exploring the lived travel experiences of senior tourists. In Critical Tourism Studies: Pride and Prejudice Que(e)rying Tourism Hope. Ibiza, Spain.

  • Wengel, Y., McIntosh, A., & Cockburn-Wootten, C. (2019). A critical consideration of LEGO® SERIOUS PLAY® methodology for tourism studies. Tourism Geographies, online, 1-23. doi:10.1080/14616688.2019.1611910

  • Wengel, Y., McIntosh, A., & Cockburn-Wootten, C. (2019). Proposing LEGO® SERIOUS PLAY® Methodology for Tourism Studies: A critical reflection. In Critical Tourism Studies: Pride and Prejudice Que(e)rying Tourism Hope. Ibiza, Spain.

  • McIntosh, A., & Cockburn-Wootten, C. (2019). Refugee-focused service providers: Improving the welcome in New Zealand. The Service Industries Journal, 39(9-10), 701-716. doi:10.1080/02642069.2018.1472243

Find more research publications by Cheryl Cockburn-Wootten