Associate Professor Eric Deakins Dr

Eric Deakins

Associate Professor of Digital Business and Supply Chain Management
Undergraduate/Graduate Convenor for Supply Chain Management


Early Childhood/Early Years Education; E-commerce; Knowledge Management; Management; Strategic Management; Supply Chain Management

Qualifications: PhD, Plymouth, MBA Plymouth, BSc Hons, PGCertTT

Contact Details

Email: [email protected]
Room: MSB. 2.31
Phone: +64 7 838 4565

Papers Taught

About Eric

Eric's work experience in New Zealand, the UK, and the USA has spanned senior management, consulting, and tertiary-level academic roles. Following a merchant navy career, he completed a Bachelors degree and then managed a CAD centre at the University of Plymouth while finishing his PhD. He was then headhunted to lead Swire Group’s marine research institute in Sunnyvale, California. After completing an MBA, he moved to New Zealand in 1993. Eric’s longstanding community engagement involves leadership of a social enterprise organisation, where he has conceived and instituted a novel teaching development and research facility for which he received national recognition.

Research Supervised


  • Green, Craig  (in progress).  Healthcare platform business barriers and enablers in NZ.
  • Liyanage, Harishani (2020). The social-psychological processes of supply chain learning and knowledge management.
  • Venkatesh, V. G. (2019). Social Sustainability Implementation – An Empirical Study of Indian Apparel Suppliers.
  • Du Hongxing (2018). The employment of knowledge visualizations to facilitate tacit
    knowledge sharing.
  • Al Namani, Hamed (2014). A multi-level technology acceptance, adoption and implementation model for achieving government-citizen dialogue in Oman
  • Böhme, Tillmann (2010). Supply Chain Integration: Status, barriers, and pathways
  • Dorling, Kim (2006). Determinants of Successful Vendor Managed Inventory and Strategic Supply Chain Relationships in the Food Industry
  • Wellington, Robert (2000). Asynchronous Communication Technology: An Organisational Perspective on Efficacy and Use
  • Mills, Annette (1996) The Determinants of User Sophistication: A Perspective from Social Cognitive Theory


  • Julie Fuchs (2020) Impact of Covid-19 on the NZ Oil Supply Chain
  • Jess Kuo (2019) Impact of the Ruakura Inland Port on the Golden Triangle
  • Zhong, Yan (2014) Productivity Improvement via Workplace Gamification
  • Kamutingondo, Tabeth (2011) Factors Influencing IT alignment in NZ
  • Alkahtani, Norah (2011) Towards a Model of Effective E-Learning
  • Alawfi, Ahmad (2011) E-Government in Saudi Arabia
  • Ying, Liu (2011) Students' attitude toward online shopping
  • Guanyu, Ye (2010) Supply chain considerations for SISP
  • Young, Mark (2010) Factors of IT outsourcing in NZ
  • Lin, Ye (2008) An evaluation of online personalization in NZ, China, and the USA
  • Al Namani, Hamed (2007). E-government practices in Oman
  • Zhang, Chao (2007). E-government practices in China
  • Chian, Chunying (2006) A semantic web-based ontological framework for virtual communities

Research Interests

I have a keen interest in researching management policy and practice that is capable of achieving step-change improvements in business performance. My research within tertiary-level education, health, government, and primary production typically concerns value stream bench marking and transferable best practices, increasingly involving consideration of smart technologies and social media that support the new business models capable of transforming even whole industries.

The education integrator concept

In New Zealand, a lack of purposeful engagement between tertiary-level academe and supply chain industry is a significant issue inhibiting the competitiveness of both sectors. Too often, provider self-interest and structural inflexibility is hindering delivery of responsive and relevant teaching and research. My research, in collaboration with academics in Europe and Australasia, is investigating the role of the education integrator as a catalyst for purposeful industry-academe engagement in an era of Web 2.0-enabled open learning. In proposing this novel approach to education provision and industry engagement, it addresses pedagogical issues, regional stakeholder needs, and the skills required by today’s graduates. It is planned to incorporate many of these ideals into the new campus development in Tauranga.

E-government social networking

Similar to the situation in the USA and the UK and Australia over the last two decades, New Zealand has plans to create a digital government that automates government-to-government and government-to-citizen interactions, and allows anyone, anywhere to go online anytime; to obtain information, to complete transactions, to vote, and to efficiently communicate with elected representatives. My early research demonstrated how e-government sophistication can be assessed by comparing the alignment of expected and actual performance measures. E-government sophistication was compared across the Middle East, Australia, China, Germany, Oman, Taiwan, and the UK. My research, in collaboration with e-government researchers in Australia (QUT) and in Europe (University of Münster), is focused on the role of government in an increasingly networked society, including impacts on its citizens and vice versa.

Value stream knowledge management

My benchmarking research is focused on the nature of value stream relationships and understanding how the knowledge stored in intra- and inter-organisational computerised information systems mediates the nature of the desirable relationship. Aided by university researchers in the UK (Cardiff) and Australia (Wollongong), systems engineering principles are being utilised to produce value stream performance vectors that are suitable for comparing organisations operating even in dissimilar business contexts. It is envisaged that these can be used to identify transferable information management best practices, as the Internet of Things and Big Data offers the visibility and information needed to provide faster, cheaper, and more reliable deliveries. In addition to research being conducted in the wine, forestry and dairy primary production sectors, current research is focused on complex healthcare settings where extreme pricing and risk of medical mishap adds extra management burden.

Recent Publications

  • Venkatesh, V. G., Zhang, A., Deakins, E., & Mani, V. (2021). Antecedents of social sustainability noncompliance in the Indian apparel sector. International Journal of Production Economics, 234. doi:10.1016/j.ijpe.2021.108038

  • Kumari, S., Venkatesh, V. G., Deakins, E., Mani, V., & Kamble, S. (2021). Agriculture value chain sustainability during COVID-19: an emerging economy perspective. International Journal of Logistics Management, online, 24 pages. doi:10.1108/IJLM-04-2021-0247

  • Venkatesh, V. G., Zhang, A., Deakins, E., & Mani, V. (2020). Drivers of sub-supplier social sustainability compliance: an emerging economy perspective. Supply Chain Management, 25(6), 655-677. doi:10.1108/SCM-07-2019-0251

  • Venkatesh, V. G., Zhang, A., Deakins, E., Mani, V., & Shi, Y. (2020). Supply chain integration barriers to port-centric logistics—An emerging economy perspective. Transportation Journal, 59(3), 215-253. doi:10.5325/transportationj.59.3.0215

Find more research publications by Eric Deakins