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Dr Fabrice Desmarais

Fabrice Desmarais

Senior Lecturer in Management Communication

Keywords

Advertising; Advertising and Sport; Communication; Culture; Management; Sports Marketing

Qualifications: Phd, BA(Hons)


Contact Details

Email: fabrice@waikato.ac.nz
Room: MSB.4.35J
Phone: +64 7 837 9254

Research Interests

Advertising, Sport communication, sustainability

Recent Publications

  • Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.

  • Desmarais, F., & Vignolles, A. (2018). Customer engagement through the vocal touchpoint: A cross cultural study. In ICORIA 2018. Valencia, Spain.

  • Desmarais, F., & Wallace, C. (2018). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, 21(4), 443-458. doi:10.1016/j.smr.2017.10.001

  • Desmarais, F., & Wallace, C. (2017). Sponsor crisis in the national rhetorical arena: Learning from public relations. In Barcelona International Critical PR Conference 2017. Barcelona, Spain.

Find more research publications by Fabrice Desmarais