Dr Fabrice Desmarais
Senior Lecturer in Management Communication
Keywords
Advertising; Advertising and Sport; Communication; Culture; Management; Sports Marketing
Qualifications: Phd, BA(Hons)
Contact Details
Email: fabrice@waikato.ac.nzRoom: MSB.4.35J
Phone: +64 7 837 9254
Research Interests
Advertising, Sport communication, sustainability
Recent Publications
Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.
Desmarais, F., & Wallace, C. (2018). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, 21(4), 443-458. doi:10.1016/j.smr.2017.10.001
Desmarais, F. (2017). DIY in the DNA: Macro context and national myth as enduring advertising discourse. Hermes: Journal of Language and Communication in Business, 56, 181-200. doi:10.7146/hjlcb.v0i56.97231
Desmarais, F. (2017). Who is the athlete endorser? A cross-cultural exploration of advertising practitioners' views. Journal of Global Marketing, 30(1), 12-30. doi:10.1080/08911762.2016.1250976