Dr Fabrice Desmarais
Senior Lecturer in Management Communication
Keywords
Advertising; Advertising and Sport; Communication; Culture; Management; Sports Marketing
Qualifications: Phd, BA(Hons)
Contact Details
Email: fabrice@waikato.ac.nzRoom: MSB.4.35J
Phone: +64 7 837 9254
Research Interests
Advertising, Sport communication, sustainability
Recent Publications
Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.
Desmarais, F., & Vignolles, A. (2019). Customer engagement through the vocal touchpoint: An exploratory cross-cultural study. In E. Bigne, & S. Rosengren (Eds.), Advances in Advertising Research X: Multiple Touchpoints in Brand Communication (pp. 67-78). Gabler Verlag.
Desmarais, F., & Vignolles, A. (2018). Customer engagement through the vocal touchpoint: A cross cultural study. In ICORIA 2018. Valencia, Spain.
Desmarais, F., & Wallace, C. (2018). The force of the national rhetorical arena: Voices in tune against a disrespectful foreign sponsor. Sport Management Review, 21(4), 443-458. doi:10.1016/j.smr.2017.10.001