Dr Fabrice Desmarais

Fabrice Desmarais

Senior Lecturer in Management Communication


Advertising; Advertising and Sport; Communication; Culture; Management; Public Relations; Sports Marketing; Sustainability

Qualifications: Phd, BA(Hons)

Contact Details

Email: [email protected]
Room: MSB.4.35J
Phone: +64 7 837 9254

Papers Taught

Research Interests

Advertising and culture, Sport communication and marketing, Sustainability.

Recent Publications

  • Desmarais, F., Boobyer, K., & Bruce, T. (2021). Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management. Sport Management Review, 24(4), 642-672. doi:10.1080/14413523.2021.1880743

  • Desmarais, F., Vignolles, A., & Mukherjee, A. (2021). Personality traits conveyed by hard sell and soft sell voices: A cross cultural study. In ICORIA 2021. Virtual.

  • Arshad, A., Sun, Y., & Desmarais, F. (2021). Abusive supervision and employee empowerment: The moderating role of resilience and workplace friendship. Journal of Leadership and Organizational Studies, 28(4), 479-494. doi:10.1177/15480518211005449

  • Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.

Find more research publications by Fabrice Desmarais