Dr Fabrice Desmarais
Senior Lecturer in Management Communication
Keywords
Advertising; Advertising and Sport; Communication; Culture; Management; Public Relations; Sports Marketing; Sustainability
Qualifications: Phd, BA(Hons)
Contact Details
Email: [email protected]Room: MSB.4.35J
Phone: +64 7 837 9254
Papers Taught
Research Interests
Advertising and culture, Sport communication and marketing, Sustainability.
Recent Publications
Desmarais, F., Boobyer, K., & Bruce, T. (2021). Lingering effects of sponsor transgression against a national fan base: the importance of respect in relationship management. Sport Management Review, online, 31 pages. doi:10.1080/14413523.2021.1880743
Desmarais, F., Vignolles, A., & Mukherjee, A. (2021). Personality traits conveyed by hard sell and soft sell voices: A cross cultural study. In ICORIA 2021. Virtual.
Arshad, A., Sun, Y., & Desmarais, F. (2021). Abusive supervision and employee empowerment: The moderating role of resilience and workplace friendship. Journal of Leadership and Organizational Studies, online, 16 pages. doi:10.1177/15480518211005449
Desmarais, F., & Bruce, T. (2019). Mediating national anxieties via stereotyping the French Threatening Other: Analysis of the 2011 Rugby World Cup in New Zealand. In D. Ingenhoff, C. White, A. Buhmann, & S. Kiousis (Eds.), Bridging Disciplinary Perspectives of Country Image, Reputation, Brand and Identity. Routledge.