Dr Karyn Rastrick

Karyn Rastrick

Lecturer in Digital Business
Undergraduate and Graduate Convenor for Digital Business

Qualifications: BMS(Hons), PhD

Contact Details

Room: MSB.2.32E
Phone: +64 7 838 4207

Papers Taught

About Karyn

Karyn Rastrick is a Digital Business Lecturer at the Waikato Management School.  She holds a PhD and BMS (Hons) from Waikato.  Her research interests include how digital business systems develop and evolve. Key research focuses are the area of social media, critical incidents and digital health solutions.

Research Supervised

Current PhD Supervision

  • Heidi Lu “An Exploration of Cloud-based Technologies in Enhancing Emergency Management Capabilities”
  • Arafat Alshawaf "The Use of Social Networking Technologies for Home-Based Business: The Case of Saudi Arabian Female Entrepreneurs"

Past PhD Supervision

  • Debashish Mandal (2015) “Social Media Adoption By Micro Businesses”

Recent Publications

  • Mandal, D., McQueen, R., Dillon, S. M., & Rastrick, K. (2017). The influence of small enterprise owner personality traits on Facebook use. Small Enterprise Research, 24(2), 120-131. doi:10.1080/13215906.2017.1338194

  • Lu, Y., Dillon, S., Rastrick, K., & Vossen, G. (2017). Assessing the perceived value of cloud-based technologies in natural disasters. In 4th International Conference on Information and Communication Technologies for Disaster Management. Munster, Germany.

  • Rastrick, K., Stahl, F., Vossen, G., & Dillon, S. (2015). WiPo for SAR: Taking the web in your pocket when doing search and rescue in New Zealand. International Journal of Information Systems for Crisis Response and Management, 7(4), 46-66. doi:10.4018/IJISCRAM.2015100103

  • Lu, Y., & Rastrick, K. (2014). Impacts of website design on the adoption intention of mobile commerce: Gender as a moderator. New Zealand Journal of Applied Business Research, 12(2), 51-68.

Find more research publications by Karyn Rastrick