Korey Rubenstein

Korey Rubenstein

Teaching Fellow in Marketing


Consumer Behaviour; Economics; International Trade; Management; Market Research; Marketing; Strategic Management

Behavioral Economics, Brand Management, Brand Strategy, Brand Equity

Personal Website:

Contact Details

Room: MSB 4.16

Papers Taught

About Korey

Realizing deeper understanding of consumer motives through marketing and behavioral economics research . Applied focus on model building and data analytics as it relates to FMCG, media, financial services, and tech industry challenges regarding brand equity, preference, and strategy.

Recent Publications

  • Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). Public support for a union default in New Zealand. New Zealand Law Journal, October, 343-346.

Find more research publications by Korey Rubenstein