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Korey Rubenstein

Korey Rubenstein

Teaching Fellow in Marketing - Tauranga campus

Keywords

Consumer Behaviour; Economics; International Trade; Management; Market Research; Marketing; Strategic Management

Behavioral Economics, Brand Management, Brand Strategy, Brand Equity

Qualifications: PhD candidate; MBA Georgia State; BA Central Florida

Personal Website: https://www.linkedin.com/in/korey-rubenstein-b6a9128/


Contact Details

Email: [email protected]
Room: 4.03, Tauranga campus
Phone: +64 7 262 0598

Papers Taught

About Korey

As a Teaching Fellow in marketing I have the opportunity to bring my passion for marketing to the classroom at a variety of academic levels from undergraduate papers to master’s and Executive MBA programs. I enjoy developing highly rated papers that cover a wide swath of marketing theory while ensuring industry practicality is always at the fore.

Research Supervised

Capstone

Identifying and enhancing sources of value for customers and healthcare providers at Dairy Goat Cooperative”, Simon Henshaw 2020

Graduate

15 Students: Masters of Business Management Applied Research Project                 2019

45 Students: Masters of Business Management Business Research Project              2018

Undergraduate (Honours)

“Consumer Behaviour in the Modern Context of Food Waste”, Callum Saunders       2019

Research Interests

My research interests relate to brand strategy and equity maximisation while deep professional experience enables me to collaborate with the business community to spearhead transformative initiatives and solve complex challenges with a focus on marketing thought leadership.

Recent Publications

  • Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2021). The potential of a union default to influence the preferences and choices of non-union workers in unionised workplaces. Economic and Industrial Democracy, online. doi:10.1177/0143831x211030346

  • Harcourt, M., Gall, G., Wilson, M., Rubenstein, K., & Shang, S. (2020). Public support for a union default: Predicting factors and implications for public policy. Economic and Industrial Democracy, online, 24 pages. doi:10.1177/0143831X20969811

  • Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). The effectiveness of a union default. New Zealand Law Journal, December, 388-392.

  • Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). Public support for a union default in New Zealand. New Zealand Law Journal, October, 343-346.

Find more research publications by Korey Rubenstein