Korey Rubenstein
Teaching Fellow in Marketing
Keywords
Consumer Behaviour; Economics; International Trade; Management; Market Research; Marketing; Strategic Management
Behavioral Economics, Brand Management, Brand Strategy, Brand Equity
Personal Website: https://www.linkedin.com/in/korey-rubenstein-b6a9128/
Contact Details
Email: korey.rubenstein@waikato.ac.nzRoom: MSB 4.16
Papers Taught
About Korey
Realizing deeper understanding of consumer motives through marketing and behavioral economics research . Applied focus on model building and data analytics as it relates to FMCG, media, financial services, and tech industry challenges regarding brand equity, preference, and strategy.
Recent Publications
Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). Public support for a union default in New Zealand. New Zealand Law Journal, October, 343-346.