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Korey Rubenstein

Korey Rubenstein

Teaching Fellow in Marketing

Keywords

Consumer Behaviour; Economics; International Trade; Management; Market Research; Marketing; Strategic Management

Behavioral Economics, Brand Management, Brand Strategy, Brand Equity

Personal Website: https://www.linkedin.com/in/korey-rubenstein-b6a9128/


Contact Details

Email: korey.rubenstein@waikato.ac.nz
Room: MSB 4.16

Papers Taught

About Korey

Realizing deeper understanding of consumer motives through marketing and behavioral economics research . Applied focus on model building and data analytics as it relates to FMCG, media, financial services, and tech industry challenges regarding brand equity, preference, and strategy.

Recent Publications

  • Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). Public support for a union default in New Zealand. New Zealand Law Journal, October, 343-346.

Find more research publications by Korey Rubenstein