Korey Rubenstein
Teaching Fellow in Marketing - Tauranga campus
Keywords
Consumer Behaviour; Economics; International Trade; Management; Market Research; Marketing; Strategic Management
Behavioral Economics, Brand Management, Brand Strategy, Brand Equity
Qualifications: PhD candidate; MBA Georgia State; BA Central Florida
Personal Website: https://www.linkedin.com/in/korey-rubenstein-b6a9128/
Contact Details
Email: [email protected]Room: 4.03, Tauranga campus
Phone: +64 7 262 0598
Papers Taught
About Korey
As a Teaching Fellow in marketing I have the opportunity to bring my passion for marketing to the classroom at a variety of academic levels from undergraduate papers to master’s and Executive MBA programs. I enjoy developing highly rated papers that cover a wide swath of marketing theory while ensuring industry practicality is always at the fore.
Research Supervised
Capstone
“Identifying and enhancing sources of value for customers and healthcare providers at Dairy Goat Cooperative”, Simon Henshaw 2020
Graduate
15 Students: Masters of Business Management Applied Research Project 2019
45 Students: Masters of Business Management Business Research Project 2018
Undergraduate (Honours)
“Consumer Behaviour in the Modern Context of Food Waste”, Callum Saunders 2019
Research Interests
My research interests relate to brand strategy and equity maximisation while deep professional experience enables me to collaborate with the business community to spearhead transformative initiatives and solve complex challenges with a focus on marketing thought leadership.
Recent Publications
Harcourt, M., Gall, G., Wilson, M., Rubenstein, K., & Shang, S. (2020). Public support for a union default: Predicting factors and implications for public policy. Economic and Industrial Democracy, online, 24 pages. doi:10.1177/0143831X20969811
Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). The effectiveness of a union default. New Zealand Law Journal, December, 388-392.
Harcourt, M., Gall, G., Wilson, M., & Rubenstein, K. (2019). Public support for a union default in New Zealand. New Zealand Law Journal, October, 343-346.