Dr Mary FitzPatrick
Senior Lecturer in Marketing
Consumer Behaviour, Management education, Relationship Marketing, Social Marketing.
Contact DetailsEmail: email@example.com
Phone: +64 7 837 9280
Dr Mary FitzPatrick's research explores interactions between the consumers and providers of services, in particular the construction and experience of relationships within service contexts. Her current research agenda focuses on the consumption behaviour of New Zealand Baby Boomers as an especially significant cohort of consumers. Mary has practical experience in the healthcare industry and a strong research interest in relational aspects of the patient-practitioner relationship. Her research approach is qualitative, drawing on service-dominant logic, social constructionism, relationality, and gender. In addition, she is active in research investigating issues of higher education, relating both to teaching practice and student learning. Mary has received a New Zealand Tertiary Teaching Excellence Award (2011), as well as a Teaching Excellence Award 2010 (University of Waikato) and Outstanding Teacher Award 2010 (Waikato Management School).
Health care consumption and patient experiences,
Higher education (teaching practice and student learning),
Interaction of consumers and providers of services,
Relational aspects of patient-practitioner relationship,
Hurd, F., Dyer, S., & FitzPatrick, M. (2019). Good things take time: A living story of research so far. Qualitative Research in Organizations and Management, 14(1), 27-42. doi:10.1108/QROM-03-2017-1507
FitzPatrick, M., Elphingston-Jolly, B., Friend, L., & Payne, P. (2019). Possessions and Self in the Identity Work of Survivors of Domestic Violence. Journal of Consumer Psychology, 29(2), 167-186. doi:10.1002/jcpy.1080
Schulz, P. J., Fitzpatrick, M. A., Hess, A., Sudbury-Riley, L., & Hartung, U. (2017). Effects of eHealth literacy on general practitioner consultations: A mediation analysis. Journal of Medical Internet Research, 19(5), e166. doi:10.2196/jmir.6317
Sudbury-Riley, L., FitzPatrick, M., & Schulz, P. J. (2017). Exploring the measurement properties of the eHealth literacy scale (eHEALS) among baby boomers: A multinational test of measurement invariance. Journal of Medical Internet Research, 19(2), e53. doi:10.2196/jmir.5998