Dr Marlini Bakri

Marlini Bakri

Lecturer in Marketing


Communication; Consumer Behaviour; Health; Market Research; Marketing; Social Networks; Technology; Tourism

Qualifications: PhD in Marketing, MSc Marketing (Distinction), BSc Business

Contact Details

Email: [email protected]
Room: MSB.4.24
Phone: +64 7 838 4483

Papers Taught

About Marlini

Marlini Bakri is a lecturer in marketing at Waikato Management School. She has held academic and industry roles in marketing in a variety of institutions in Aotearoa, Singapore and the United Kingdom. Marlini's research intersects the areas of digital communications and marketing. Her current research examines the influence of digital content on consumer behaviour and decision-making in key industries; specifically tourism and healthcare.

Recent Publications

  • Bakri, M., Krisjanous, J., & Richard, J. (2021). User-generated images: Displays of consumption & persuasion strategies of migrants. In Something Different: ANZMAC 2021 Conference Proceedings. The University of Melbourne; Virtual.

  • Davey, J., Krisjanous, J., Bakri, M., & Maude, R. (2021). The role of maternity service websites: Liminality and health communication. In 19th International and Interdisciplinary Conference on Communication, Medicine, and Ethics. University of Insubria, Como, Italy

  • Bakri, M., Krisjanous, J., & Richard, J. E. (2020). Decoding service brand image through user-generated images. Journal of Services Marketing, 34, 429-442. doi:10.1108/JSM-11-2018-0341

  • Davey, J., Krisjanous, J., Maude, R., & Bakri, M. (2018). Mid wife in the digital age: Decoding value from midwifery websites. In Australia & New Zealand Marketing Academy (ANZMAC) 2018 conference. Adelaide, Australia. Retrieved from

Find more research publications by Marlini Bakri