Dr Narges Safari

Narges Safari

Lecturer in Digital Business


Data; Data mining; Databases; Human Computer Interaction; Machine Learning; Management; Technology

Social Media and Software Developers Information Systems Development Conversational AI

Qualifications: PhD in Business Information Systems; MSc (First Class Hons) in Information Technology Management; BSc in Computer Engineering

Contact Details

Email: [email protected]
Room: MSB 3.2I
Phone: + 64 7 838 4477 

Papers Taught

About Narges

Narges is a lecturer in digital business at Waikato Management School at the University of Waikato. Her current research focuses on information systems development and conversational artificial intelligence (AI).

Prior to joining the University of Waikato, Narges taught in the Computer Science Department and Business Information Systems Department at Auckland University of Technology (AUT). She also worked on several data projects at PredictHQ, Auckland, for two years.

Recent Publications

  • Karimikia, H., Safari, N., & Singh, H. (2020). Being useful: How information systems professionals influence the use of information systems in enterprises. Information Systems Frontiers, 22(2), 429-453. doi:10.1007/s10796-018-9870-7

  • Safari, F., Safari, N., & Montazer, G. A. (2016). Customer lifetime value determination based on RFM model. Marketing Intelligence and Planning, 34(4). doi:10.1108/MIP-03-2015-0060

  • Safari, F., Safari, N., Hasanzadeh, A., & Ghatari, A. R. (2015). Factors affecting the adoption of cloud computing in small and medium enterprises. International Journal of Business Information Systems, 20(1). doi:10.1504/IJBIS.2015.070894

  • Safari, N., Safari, F., Kazemi, M., Ahmadi, S., & Hasanzadeh, A. (2015). Prioritisation of cloud computing acceptance indicators using fuzzy AHP. International Journal of Business Information Systems, 19(4). doi:10.1504/IJBIS.2015.070206

Find more research publications by Narges Safari