Dr Ou Wang
Lecturer in Agribusiness
Qualifications: PhD UGent
Personal Website: https://scholar.google.co.nz/citations?user=26o3hx8AAAAJ&hl=en&oi=sra
Contact Details
Email: ou.wang@waikato.ac.nzRoom: MSB.2.19
Phone: +64 7 838 4134
Papers Taught
About Ou
Ou is a lecturer in the Agribusiness Unit, based at the School of Accounting, Finance and Economics of The University of Waikato. He completed a Ph.D. from Ghent University in food marketing and consumer behaviour. Previously, he worked at Dalhousie University as a postdoc fellow and managed research and consultancy projects about value chain and consumer analysis for shellfish industry and e-commerce food marketing. He has academic collaboration experience and good networking with researchers in Europe, China and North America. His consumer and value chain studies are published by reputed journals in food marketing, sustainability and marine management. He is also reviewer for several reputed academic journals.
Research Interests
Consumer behaviour
Value chain analysis
Food marketing
Recent Publications
Wang, O., Somogyi, S., & Charlebois, S. (2019). Mapping the value chain of imported shellfish in China. Marine Policy, 99, 69-75. doi:10.1016/j.marpol.2018.10.024
Wang, O., & Somogyi, S. (2019). Consumer adoption of sustainable shellfish in China: Effects of psychological factors and segmentation. Journal of Cleaner Production, 206, 966-975. doi:10.1016/j.jclepro.2018.09.189
Wang, O., Somogyi, S., & Ablett, R. (2018). General image, perceptions and consumer segments of luxury seafood in China. British Food Journal, 120(5), 969-983. doi:10.1108/BFJ-07-2017-0379
Wang, O., & Simon, S. (2018). Consumer adoption of online food shopping in China. British Food Journal, 120(12), 2868-2884. doi:10.1108/BFJ-03-2018-0139
Find more research publications by Ou Wang