Dr Ou Wang
Senior Lecturer in Agribusiness
Keywords
Agriculture; Consumer Behaviour; E-commerce; Marine; Market Research; Marketing; Sustainability
Food marketing; Value chain analysis; Agribusiness; Agricultural economics; Applied economics
Qualifications: PhD UGent
Contact Details
Email: ou.wang@waikato.ac.nzRoom: MSB.2.19
Phone: +64 7 838 4134
Papers Taught
About Ou
Ou is a senior lecturer in the Agribusiness Unit, based at the School of Accounting, Finance and Economics of The University of Waikato. He completed a Ph.D. in food marketing and consumer behaviour. Previously, he managed research and consultancy projects about value chain and/or consumer analysis for seafood, e-commerce food marketing, traditional food, European food and European beer. He worked and had good academic collaborations in Europe, China and North America. His consumer and value chain studies are published in international reputed journals. He is also a reviewer for several reputed academic journals. Currently, he is working on funded research projects related to influences of technology on food industry. His teaching focuses on food consumer behaviour, agri-food systems, and agribusiness case analysis.
Google Scholar: https://scholar.google.ca/citations?user=26o3hx8AAAAJ&hl=en
Web of Science ResearcherID: https://publons.com/researcher/2515103/ou-wang/metrics/
Mendeley: https://www.mendeley.com/impact/ou-wang4/
ResearchGate: https://www.researchgate.net/profile/Ou_Wang2
Research Interests
Consumer behaviour
Value chain analysis
Food marketing
Recent Publications
Wang, O., Somogyi, S., & Charlebois, S. (2020). Food choice in the e-commerce era: A comparison between business-to-consumer (B2C), online-to-offline (O2O) and new retail. British Food Journal, 122(4), 1215-1237. doi:10.1108/bfj-09-2019-0682
Wang, O., Somogyi, S., & Ablett, R. (2020). Chinese consumers’ willingness to pay for quality attributes and online purchase of lobsters imported from Canada, U.S. and Australia. In AARES 2020. Perth, Australia.
Wang, O. (2020). Consumer adoption of online-to-offline food delivery services: A conceptual model. In Advances in Digital Marketing and eCommerce: First International Conference, 2020 (pp. 95-105). Springer. doi:10.1007/978-3-030-47595-6_13
Wang, O., & Somogyi, S. (2020). Motives for luxury seafood consumption in first-tier cities in China. Food Quality and Preference, 79, 9 pages. doi:10.1016/j.foodqual.2019.103780
Find more research publications by Ou Wang