Dr Ou Wang
Lecturer in Agribusiness
Keywords
Agriculture; Consumer Behaviour; E-commerce; Economics; Marine; Market Research; Marketing
Food marketing; Value chain analysis; Agribusiness; Agricultural economics; Applied economics
Qualifications: PhD UGent
Personal Website: https://scholar.google.co.nz/citations?user=26o3hx8AAAAJ&hl=en&oi=sra
Contact Details
Email: ou.wang@waikato.ac.nzRoom: MSB.2.19
Phone: +64 7 838 4134
Papers Taught
About Ou
Ou is a lecturer in the Agribusiness Unit, based at the School of Accounting, Finance and Economics of The University of Waikato. He completed a Ph.D. from Ghent University in food marketing and consumer behaviour. Previously, he worked at Dalhousie University as a postdoc fellow and managed research and consultancy projects about value chain and consumer analysis for shellfish industry and e-commerce food marketing. He has academic collaboration experience and good networking with researchers in Europe, China and North America. His consumer and value chain studies are published by reputed journals in food marketing, sustainability and marine management. He is also reviewer for several reputed academic journals.
Research Interests
Consumer behaviour
Value chain analysis
Food marketing
Recent Publications
Wang, O., & Somogyi, S. (2019). Motivations for choice of luxury seafood in China. Poster session presented at the meeting of Foodomics 2019. Auckland, NZ.
Wang, O., Somogyi, S., & Charlebois, S. (2019). Mapping the value chain of imported shellfish in China. Marine Policy, 99, 69-75. doi:10.1016/j.marpol.2018.10.024
Wang, O., & Somogyi, S. (2019). Determinants for consumer food choice with the New Retail e-commerce mode. In AARES 2019 Annual Conference. Melbourne, Australia.
Wang, O., & Somogyi, S. (2019). Consumer adoption of sustainable shellfish in China: Effects of psychological factors and segmentation. Journal of Cleaner Production, 206, 966-975. doi:10.1016/j.jclepro.2018.09.189
Find more research publications by Ou Wang