Dr Paresha N Sinha
Senior Lecturer in International Management Convenor for Strategic Management/Entrepreneurship/International Management
Contact DetailsEmail: email@example.com
Phone: +64 7 838 4938
Dr Paresha Sinha is a senior lecturer in International Management in the School of Management and Marketing, Waikato Management School, University of Waikato and a Research Fellow of the New Zealand – India Research Institute. Her interest is at the intersection of international business, strategy and international entrepreneurship. Her research examines the impact of home and host institutional environments on the expansion of MNE operations, the transfer of its practices and processes, and the legitimization strategies used by its leaders in response to differing stakeholder pressures in such pluralistic settings. She also studies the impact of perceived institutional distance between domestic and foreign markets on the market entry decisions and the decision-making logic used by owners of smaller internationalizing firms.
Her most recent research explains how managers rhetorically revise imprinted decision-making rules to adapt organizational decision-making to changing environments encountered during the firm’s rapid international expansion. Her work is published in leading journals such as Strategic Management Journal, Organization Studies, Journal of Business Ethics, Journal of World Business, Journal of Business Research, Strategic Organization and Personnel Review. She is the senior editor of the International Journal of Emerging Markets, and serves on the editorial board of the Journal of Global Operations and Strategic Outsourcing, and on the editorial review board of the Journal of Business Research.
Sinha, P., & Bathini, D. (2019). Resistance toward dominant US work practices in emerging markets: A case study of enacting mimicry at an Indian fast-food outlet. Critical Perspectives on International Business, online, 18 pages. doi:10.1108/cpoib-11-2017-0083
Patel, P., Boyle, B., Bray, M., Sinha, P., & Bhanugopan, R. (2019). Global staffing and control in emerging multinational corporations and their subsidiaries in developed countries: Indian IT EMNCs in Australia. Personnel Review, 48(4), 1022-1044. doi:10.1108/PR-07-2017-0211
Sinha, P., Jaskiewicz, P., Gibb, J., & Combs, J. (2019). Managing History: How New Zealand's Gallagher Group used rhetorical narratives to repriortize and modify imprinted strategic guideposts. Strategic Management Journal, online, 53 pages. doi:10.1002/smj.3037
Pan, X., Chen, X., Sinha, P., & Dong, N. (2019). Are firms with state ownership greener? An institutional complexity view. Business Strategy and the Environment, online, 15 pages. doi:10.1002/bse.2358
Find more research publications by Paresha Sinha