Dr Roy Larke

Roy Larke

Senior Lecturer in Marketing
Undergraduate/Graduate Convenor for Marketing


Consumer Behaviour; E-commerce; Japanese; Management; Marketing; Supply Chain Management; Teaching; Teaching and Learning

Japanese business and culture, Distribution, Retailing, retail marketing, omnichannel retailing

Qualifications: BA (Dual Hons) Japanese & Business Studies (Sheffield), PhD (Stirling)

Personal Website:

Contact Details

Email: [email protected]
Room: MSB.4.23
Phone: +64 7 838 4137

Papers Taught

About Roy

Roy Larke is an expert on Japanese business, retailing, and Japanese consumer markets. From 1985 to 2012 he lived and worked in Japan, becoming full Professor in 1998 at University of Marketing & Distribution Sciences in Kobe. From 2005 he worked as Professor of International Marketing and Japanese Business at the College of Business, Rikkyo University in Tokyo, teaching in both English and Japanese.

His academic work focuses on Japanese retailing and consumer markets.  He also has a keen academic interest in cross-cultural pedagogy and the use of technology in the classroom.

In addition to academic work, he has consulted extensively with many global companies and appears frequently in internationally recognised news sources. He is a frequent speaker at the major Chambers of Commerce in Japan and at executive briefings and works as a sector expert with a number of equity funds.

Research Supervised

Dr Roy Larke is currently supervising several PhD students. His project interests relate to managerial processes and applications and Japanese business and consumer markets.

Research Interests

Recent Publications

  • John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: an international journal of tourism and hospitality research, 29(4), 553-565. doi:10.1080/13032917.2018.1473261

  • Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276

  • Larke, G. R., & Causton, M. (2017). Japan: The marketing year in review. The Market and Media Databook of Japan 2017/2018, 3-10.

  • Guo, Y., FitzPatrick, M., & Larke, R. (2017). Use of digital technologies in consumer fitness practices: Insight from service-dominant logic. In International Conference on Marketing and Business Development. Conference held Bucharest, Romania.

Find more research publications by Roy Larke