Dr Roy Larke

Roy Larke

Senior Lecturer in Marketing
Undergraduate/Graduate Convenor for Marketing


Consumer Behaviour; East Asian Studies; E-commerce; Japanese; Management; Marketing

Distribution, Retailing, retail marketing, omnichannel retailing

Contact Details

Email: [email protected]
Room: MSB.4.23
Phone: +64 838 4137
Cellphone: 021 0832 8119

Papers Taught

About Roy

Dr Roy Larke is an expert on retailing, consumer behaviour and marketing with a particular focus on Japan. From 1985 to 2012 he lived and worked in Japan, and from 2005 was Professor of International Marketing and Japanese Business at the College of Business, Rikkyo University in Tokyo, where he taught in both English and Japanese, concentrating on distribution, marketing and consumer behaviour courses.

His academic work focuses on consumer behaviour and retail strategy in Japan and he publishes in both English and Japanese journals. He also has a keen academic interest in cross-cultural pedagogy and use of technology in the classroom.

In addition to academic work, he has consulted for a wide range of companies, particularly those looking to improve their position within the Japanese market, as well as working on market entry and channel diversification. He is a frequent speaker at the major Chambers of Commerce in Japan and at executive briefings, and works as a sector expert with a number of equity funds.

In addition, he is Editor-in-Chief of JapanConsuming, an online publication reporting Japanese consumer markets that is read by around 3,000 retail professionals and fund managers in Japan and around the world.

Research Supervised

Research Interests

Recent Publications

  • John, S., Larke, R., & Kilgour, M. (2018). Applications of social media for medical tourism marketing: An empirical analysis. Anatolia: an international journal of tourism and hospitality research, 29(4), 553-565. doi:10.1080/13032917.2018.1473261

  • Larke, R., Kilgour, M., & O'Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution and Logistics Management, 48(4), 465-483. doi:10.1108/IJPDLM-09-2016-0276

  • Causton, M., & Larke, R. (2017). Japan Consumer: CSLA Blue Book. CSLA University.

  • Guo, Y., FitzPatrick, M., & Larke, R. (2017). Use of digital technologies in consumer fitness practices: Insight from service-dominant logic. In International Conference on Marketing and Business Development. Conference held Bucharest, Romania.

Find more research publications by Roy Larke