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Associate Professor Roger Brooksbank

Roger Brooksbank

Associate Professor of Marketing
Undergraduate/Graduate Convenor for Marketing

Keywords

Management; Market Research; Marketing; Strategic Management

Marketing competitiveness, Marketing strategy, Marketing within SMEs

Qualifications: BA, MBA, Dip M, PhD


Contact Details

Email: rogerb@waikato.ac.nz
Room: MSB.4.21
Phone: +64 7 837 9264

Papers Taught

About Roger

Roger Brooksbank BA, MBA, Dip M, PhD is currently Associate Professor of Marketing at the University of Waikato, New Zealand, with previous experience as a Sales Executive, Sales Manager, Sales & Marketing Manager, Marketing Director and Business Owner.

His research interests lie in all aspects of strategic marketing and business competitiveness and he is the author or co-author of over 200 publications in these areas, including 7 books and 50 refereed journal articles – attracting in excess of 1000 citations. Roger has also acted as an independent marketing consultant, seminar leader, conference speaker or sales trainer to more than 90 clients throughout Europe and Australasia in both the private and public sectors.

In his role as a professional educator Roger has taught a variety of marketing courses at all levels and he is a recipient of his School’s Outstanding Teaching Award.

Research Supervised

Roger has supervised approximately 20 postgraduate studies at the Diploma, Masters, and PhD level, together with approximately 80 undergraduate projects.  He was the convenor for the University of Waikato fourth-year BMS paper Report of an Investigation from 1995 to 2010.

Research Interests

All aspects of strategic marketing and business competitiveness.

Recent Publications

  • Brooksbank, R., Fullerton, S., & Miller, S. (2018). Technology-based marketing strategies through the consumables lens: How interrelated are perceptions of ethicality and effectiveness. In Institute for Global Business Research Conference Proceedings (pp. 97). Nashville, USA: Institute for Global Business Research. Open Access version: https://hdl.handle.net/10289/12655

  • Brooksbank, R., Subhan, Z., & Calderwood, R. (2018). How applicable are conventional strategic marketing practices in emerging methods? An exploratory study in India. International Journal of Emerging Markets, 13(5), 959-979. doi:10.1108/IJoEM-06-2017-0205

  • Fullerton, S., & Brooksbank, R. (2018). Spies!. In Association of Marketing Theory and Practice 2018 Annual Meeting. Conference held Ponte Vedra, Florida, USA.

  • Brooksbank, R. W., Subhan, Z., & Miller, S. (2018). What differentiates successful strategic marketing among manufacturers in an emerging versus developed market?. Asia Pacific Journal of Marketing and Logistics, 30(2), 309-332. doi:10.1108/APJML-12-2016-0251

Find more research publications by Roger Brooksbank