Professor Siggi Gudergan

Siggi Gudergan

Deputy Dean
Co-director of Enterprise Innovation Unit - New Zealand Institute for Business Research


Management; Marketing; Strategic Management

Qualifications: PhD in Management (AGSM, USyd & UNSW)

Contact Details


About Siggi

Siggi Gudergan is Professor of Strategy and Deputy Dean of Waikato Management School.

His research can be categorised into three areas: Business Strategy & Strategic Management (including entrepreneurship, innovation, organisational change & performance; and international business & management); Services & Customer Decision Making; and Partial Least Squares Structural Equation Modelling (PLS-SEM).

He has the equivalents of a Bachelor and Master degree, respectively, in business administration and economics from the RWTH-Aachen (Aachen University of Technology in Germany). In his Master he specialized in Economics, Finance and Production & Operations Management. He has gained a PhD in Management from the former Australian Graduate School of Management (the degree was awarded by both the University of Sydney and UNSW) with a thesis that addresses the Performance and Governance of Strategic Alliances.

He has published a substantial number of studies including two research books and numerous papers in refereed journals (including papers in top-level journals). He has also received Distinguished/Best Paper Awards for both journal and conference publications.

He has been successful in gaining significant research funding from national competitive bodies as well as industry. For example, within the last couple of years, he has been awarded one Australian Research Council (ARC) Discovery grant and five ARC Linkage grants as well as other support from industry totalling about AU$3.8mil from the Australian Research Council and industry partners as well as additional in-kind contributions from industry.

He has also supervised successfully PhD students and has been the sole or primary advisor for doctoral students who have been awarded an Honourable Mention as finalist for the AoM Dissertation Award of the Business Policy & Strategy Division within the Academy of Management, the ASU CSL/Liam Glynn Dissertation Award by the AMA SERVSIG of the American Marketing Association, the Best PhD Paper Award by the Strategic Management Society, and the Inaugural Doctoral Dissertation Award of ANZMAC. Some of his former PhD students have now positions at universities including UNSW and the University of Queensland as well as at international universities such as the University of Maastricht. He has also have been an invited Faculty Member or Presenter at Doctoral Colloquia at ANZMAC and the Doctoral Colloquium of the Business Strategy & Policy Division at the Academy of Management Annual Meeting.

He reviews on a regular basis for international journals, edits special issues for journals and is an invited grant assessor for both the Social Sciences & Humanities Research Council of Canada and the Australian Research Council where he is an Oz Reader. He has also been the Chair-Elect for the Knowledge & Innovation Interest Group within the Strategic Management Society; and been an invited speaker at both academic and industry conferences including the Carnegie Bosch Institute Conference on Mergers, Acquisitions, Alliances and Networks.

Professor Gudergan has had academic positions such as Head of Discipline Group, Head of School, A/Dean Research Training, and Director of an Interdisciplinary Research Centre as well as been offered the position of Pro Vice-Chancellor (Research & International); also, he has had professional positions such as Invited Interregional Coordinator of the Steering Group of the International Special Interest Research Group on Strategic Alliances & Networks within the IMS Network of Excellence Program (European Union Funded - 2003-2005); Co-founder and Past Director of the Alliancing Association of Australasia; and Chair of the Governance Interest Group within the International Centre for Complex Project Management.

Recent Publications

  • Wilden, R., Gudergan, S., Akaka, M., Averdung, A., & Teichart, T. (2019). The role of cocreation and dynamic capabilities in service provision and performance: A configurational study. Industrial Marketing Management, 78, 43-57. doi:10.1016/j.indmarman.2018.06.008

  • Ahrholdt, D., Gudergan, S., & Ringle, C. (2019). Enhancing loyalty: When improving consumer satisfaction and delight matters. Journal of Business Research, 94, 18-27. doi:10.1016/j.jbusres.2018.08.040

  • Hair, J., Ringle, C., Gudergan, S., Fischer, A., Nitzi, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: An illustration in modeling retailer choice. Business Research, 12(1), 115-142. doi:10.1007/s40685-018-0072-4 Open Access version:

  • Schirmer, N., Ringle, C. M., Gudergan, S. P., & Feistel, M. S. G. (2018). The link between customer satisfaction and loyalty: the moderating role of customer characteristics. Journal of Strategic Marketing, 26(4), 398-317. doi:10.1080/0965254X.2016.1240214

Find more research publications by Siggi Gudergan