Associate Professor Trina Sego
Associate Professor of Marketing
Keywords
Advertising; Consumer Behaviour; Marketing
Qualifications: PhD, University of Texas, Austin
Contact Details
Email: tsego@waikato.ac.nzRoom: MSB.4.24
Phone: +64 7 838 4089
Papers Taught
Recent Publications
Sego, T., & Lee, J. -Y. (2012). Executional elements in banner advertising: A cross-cultural comparison. Journal of Current Issues & Research in Advertising, 33(2), 301-316. doi:10.1080/10641734.2012.700811
Phillips, B. J., & Sego, T. (2011). The role of identity in disposal: Lessons from mothers' disposal of children's possessions. Marketing Theory, 11(4), 435-454. doi:10.1177/1470593111418794
Sarin, S., Sego, T., Kohli, A. K., & Challagalla, G. (2010). Characteristics that enhance training effectiveness in implementing technological change in sales strategy: A field-based exploratory study. Journal of Personal Selling & Sales Management, 30(2), 143-156. doi:10.2753/PSS0885-3134300205
Sego, T. (2010). Mothers' experiences related to the disposal of children's clothing and gear: keeping Mister Clatters but tossing broken Barbie. Journal of Consumer Behaviour, 9(1), 57-68. doi:10.1002/cb.303
Find more research publications by Trina Sego