Dr Thomas Simnadis

Thomas Simnadis

Research Fellow in Strategic Management - Tauranga campus


Strategic Management

Qualifications: PhD; BSc(Hons); BCom

Contact Details

Room: 4.03G - Tauranga campus
Phone: ext. 3590

Papers Taught

About Thomas

Research Supervised

Research Interests

Management of innovation, strategic management, business ecosystems, resource allocation theory

Research interests currently extend into two domains: 
1. Examining how individuals allocate scarce resources when investing in innovation projects with ex-ante unknown and uncertain outcomes. This research seeks to advance understanding of individual and collective decision rules and decision models (i.e. heuristics) used in uncertain contexts. In particular it aims to shed light on conditions that encourage managers to invest in more radical innovation trajectories. The findings will put managers in a better position to move uncertain projects forward that would otherwise be terminated if using risk-based tools to inform the decision-making process.
2. Exploring how incumbent firms identify and respond to innovative threats that emerge from beyond industry boundaries. This research attempts to clarify the factors that managers use to evaluate threats that are yet to fully materialise and/or yet to fully permeate an existing ecosystem. By identifying incumbent-challenger dynamics and strategic adaptability during competence enhancing/destroying innovation, this research seeks to advance knowledge surrounding the structural evolution of business ecosystems.

Recent Publications

  • Simnadis, T. (2017). Going against the grain: Exploring opportunities for novel grains in the Australian food supply. (PhD Thesis, University of Wollongong, Australia).

  • Simnadis, T. G., Tapsell, L. C., & Beck, E. J. (2016). Effect of sorghum consumption on health outcomes: A systematic review. Nutrition Reviews, 74(11), 690-707. doi:10.1093/nutrit/nuw036

  • McDermott, M. S., Oliver, M., Svenson, A., Simnadis, T., Beck, E. J., Coltman, T., . . . Sharma, R. (2015). The theory of planned behaviour and discrete food choices: a systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 12(1), 3-11. doi:10.1186/s12966-015-0324-z

  • Simnadis, T. G., Tapsell, L. C., & Beck, E. J. (2015). Physiological Effects Associated with Quinoa Consumption and Implications for Research Involving Humans: a Review. Plant Foods for Human Nutrition, 70(3), 238-249. doi:10.1007/s11130-015-0506-5

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