Dr Thomas Simnadis
Research Fellow in Strategic Management - Tauranga campus
Qualifications: PhD; BSc(Hons); BCom
Contact DetailsEmail: firstname.lastname@example.org
Room: 4.03G - Tauranga campus
Phone: ext. 3590
Management of innovation, strategic management, business ecosystems, resource allocation theory
1. Examining how individuals allocate scarce resources when investing in innovation projects with ex-ante unknown and uncertain outcomes. This research seeks to advance understanding of individual and collective decision rules and decision models (i.e. heuristics) used in uncertain contexts. In particular it aims to shed light on conditions that encourage managers to invest in more radical innovation trajectories. The findings will put managers in a better position to move uncertain projects forward that would otherwise be terminated if using risk-based tools to inform the decision-making process.
Simnadis, T. (2017). Going against the grain: Exploring opportunities for novel grains in the Australian food supply. (PhD Thesis, University of Wollongong, Australia).
Simnadis, T. G., Tapsell, L. C., & Beck, E. J. (2016). Effect of sorghum consumption on health outcomes: A systematic review. Nutrition Reviews, 74(11), 690-707. doi:10.1093/nutrit/nuw036
McDermott, M. S., Oliver, M., Svenson, A., Simnadis, T., Beck, E. J., Coltman, T., . . . Sharma, R. (2015). The theory of planned behaviour and discrete food choices: a systematic review and meta-analysis. International Journal of Behavioral Nutrition and Physical Activity, 12(1), 3-11. doi:10.1186/s12966-015-0324-z
Simnadis, T. G., Tapsell, L. C., & Beck, E. J. (2015). Physiological Effects Associated with Quinoa Consumption and Implications for Research Involving Humans: a Review. Plant Foods for Human Nutrition, 70(3), 238-249. doi:10.1007/s11130-015-0506-5
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