Dr Yingsha Zhang

Yingsha Zhang

Senior Lecturer in Tourism & Hospitality Management


Consumer Behaviour; Data mining; Human Geography; Management; Market Research; Marketing; Statistics; Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts

Qualifications: PhD in Hospitality Management (University of South Carolina), MSc in Human Geography ( Anhui Normal University), Bachelor of Management (South China Normal University)

Personal Website:

Contact Details

Room: MSB.4.15
Phone: +64 7 837 9292
Cellphone: +64 27 588 4827

Papers Taught

Research Interests

Destination Marketing and Management

Tourist Behavior and Decision Making

Tourism Geography

Sharing Economy

Special Focus: Theme Park, Big Data, Research Method

Recent Publications

  • Zhang, Y., & Li, X. (2019). Modeling visitors' theme park choices via agent-based modeling. In CAUTHE 2019 - 29th CAUTHE Conference (pp. 633). Cairns, Australia.

  • Zhang, Y. (2019). Residents' social relationships in everyday life in a tourism ancient town. In TTRA 2019 International Conference. Melbourne, Australia.

  • Zhang, H., Su, Q., & Zhang, Y. (2019). Progress in the application of social network analysis in international tourism research. Progress in Geography, 38(4), 520-532.

  • Li, X., Wang, Y., Zhang, Y., & Cao, Y. (2018). Examining the role of corporate social responsibility in resident attitude formation: A missing link?. Journal of Travel Research, online, 18 pages. doi:10.1177/0047287518798490

Find more research publications by Yingsha Zhang