Dr Yingsha Zhang
Senior Lecturer in Tourism & Hospitality Management
Keywords
Consumer Behaviour; Data mining; Human Geography; Management; Market Research; Marketing; Statistics; Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts
Qualifications: PhD in Hospitality Management (University of South Carolina), MSc in Human Geography ( Anhui Normal University), Bachelor of Management (South China Normal University)
Personal Website: https://yingshazhang.weebly.com/
Contact Details
Email: yingsha.zhang@waikato.ac.nzRoom: MSB.4.15
Phone: +64 7 837 9292
Cellphone: +64 27 588 4827
Papers Taught
Research Interests
Destination Marketing and Management
Tourist Behavior and Decision Making
Tourism Geography
Sharing Economy
Special Focus: Theme Park, Big Data, Research Method
Recent Publications
Zhang, Y., & Li, X. (2019). Modeling visitors' theme park choices via agent-based modeling. In CAUTHE 2019 - 29th CAUTHE Conference (pp. 633). Cairns, Australia.
Zhang, Y. (2019). Residents' social relationships in everyday life in a tourism ancient town. In TTRA 2019 International Conference. Melbourne, Australia.
Zhang, H., Su, Q., & Zhang, Y. (2019). Progress in the application of social network analysis in international tourism research. Progress in Geography, 38(4), 520-532.
Li, X., Wang, Y., Zhang, Y., & Cao, Y. (2018). Examining the role of corporate social responsibility in resident attitude formation: A missing link?. Journal of Travel Research, online, 18 pages. doi:10.1177/0047287518798490
Find more research publications by Yingsha Zhang