Dr Yingsha Zhang
Senior Lecturer in Tourism & Hospitality Management
Keywords
Consumer Behaviour; Data mining; Human Geography; Management; Market Research; Marketing; Statistics; Tourism; Tourism and Accommodation; Tourism Development; Tourism Impacts
Qualifications: PhD in Hospitality Management (University of South Carolina), MSc in Human Geography ( Anhui Normal University), Bachelor of Management (South China Normal University)
Personal Website: https://yingshazhang.weebly.com/
Contact Details
Email: yingsha.zhang@waikato.ac.nzRoom: MSB.4.15
Phone: +64 7 837 9292
Cellphone: +64 27 588 4827
Papers Taught
Research Interests
Destination Marketing and Management
Tourist Behavior and Decision Making
Tourism Geography
Sharing Economy
Special Focus: Theme Park, Big Data, Research Method
Recent Publications
Zhang, Y., & Li, X. (2018). The spatial interaction between theme park demand and theme park attractiveness: An US examination. In The 16th APacCHRIE Conference Proceedings (pp. 85-86). Conference held Guangzhou, China.
Li, X., Wang, Y., Zhang, Y., & Cao, Y. (2018). Examining the role of corporate social responsibility in resident attitude formation: A missing link?. Journal of Travel Research, online, 18 pages. doi:10.1177/0047287518798490
Zhang, Y., Li, R., Cardenas, D., & Liu, Y. (2018). Does travel distance matter in measuring theme park demand and theme park attractiveness?. In TTRA 2018 International Conference. Conference held Florida, USA.
Li, X., Zhang, Y., Wang, Y., & Cao, Y. (2018). Examining the role of corporate social responsibility in resident attitude research: A missing link?. In Journal of Travel Research. Conference held Portland, Oregon, USA. doi:10.1177/0047287518798490
Find more research publications by Yingsha Zhang