Waikato Management School Case Competition
A Semester 2013 - 29 May 2013
| Details of the Case | |
|---|---|
| Company Name |  |
| Case Synopsis | Tim Alpe, Chief Jucifier and co-founder of Jucy, contemplated the future of his rapidly growing company. Starting out renting cars in Auckland, in a short period of time Jucy had grown to be a major player in campervan rentals in New Zealand and Australia and had recently launched into the U.S. In New Zealand Jucy had also expanded beyond cars and campas to hotels and cruises. The world was full of exciting possibilities. The challenge was to prioritise opportunities to achieve the grand vision of iconic global tourism brand. |
| Case Author(s) | Steven Bowden |
| Judges | Oliver Smith – Telecom Luke Thompson – Sales Manager JUCY Rosalie Hodgeson – Waikato Link |
| Date of Event | 29 May 2013 |
| Time and Venue | 6.30pm PWC Lecture Theatre |
| Finalist Teams | Team Early Birds G Consulting Five Forces Wicket & Co |
| Winning Team | Five Forces
|
| Video of event | G Consulting Five Forces |
| | |
