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Waikato Management School Case Competition

A Semester 2014 - 4 June 2014

Details of the Case
Company Name
Case Synopsis Nice Blocks is the cool story of two Kiwi guys, Tommy and James, who enter into a mature market by taking advantage of growing consumer demand for artisan foods by offering New Zealand's first organic, ethical ice block. They expand into dairy-free ice cream. Their competitors are big - Fonterra and Unilever. How will this new company compete?
Case Author(s) Jenny Gibb, Heather Connolly, Eva Collins & Kathryn Pavlovich
Judges Chris Morrison (Chair of the judging panel) – All Good Organics
Graham Gaylard (Sponsor for the night) – NetValue
Professor Jim Corner – Waikato Management School (UOW)
Courtney Boyd – KPMG (ex 391 student)
Date of Event 4 June 2014
Time and Venue

6.30pm

PWC Lecture Theatre

Finalist Teams The High Fives
Risky Business
Completely Competent
Consults with Results
Winning Team
Videos of presentations The High Fives
Risky Business

Completely Competent
Consults with Results
Sponsor
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