Waikato Management School Case Competition

A Semester 2015 - 3 June 2015

Details of the Case
Company Name	3R Group
Case Synopsis	3R Group, founded in 2004, considered themselves “reimagineers – combining imagination and science to repurpose waste.” “Repurpose waste” was another way of saying that the 3R team saw other people’s waste as an opportunity to make money for themselves, add value to the companies that generated the waste and give life to the vision, “live well and within the limits of the planet.” 3R set an ambitious growth strategy, to double its revenue within three years. In April 2015, the question 3R confronted was how were they going to profitably achieve their growth strategy?"
Case Author(s)	Eva Collins
Judges	Chris Morrison (Co-founder - All Good Organics) Professor Don Ross (Dean - Waikato Management School) James Paterson (Client Director - ASB) Isabelle Atherton (Category Assistant Manager - Unilever NZ)
Date of Event	3 June 2015
Time and Venue	6.00pm: Drinks and nibbles 6.30pm: Presentations begin Venue: PWC Lecture Theatre
Finalist Teams	Mystery Inc Paramount Strategies It's Business Time Beyond Destination
Winning Team	Congratulations to Mystery Inc.
Sponsor