Waikato Management School Case Competition

A Semester 2016 - 8 June 2016

Details of the Case
Company Name
Case Synopsis Peter Yealands (founder) and Jason Judkins (CEO) were celebrating. They had big plans for Yealands wines and they were excited about the future. In July 2015, they had secured a new partner who would give the Yealands Wine Group Holdings Limited (YWGHL) the financial backing needed for significant expansion. They had big plans for growth by 2020: lifting sales from one to two million cases a year, wine processing capacity from 20,000 tonnes to 30,000 tonnes, turnover from $100million to $150million, and EBITDA from $20million to $45millon. The question was, how would they achieve this? What did this mean in terms of grape production - what could they own and what did they need from contract growers? What were the impacts on their wine production? And what did this mean for distribution and sales?

These were big questions that needed to be addressed.

Case Authors Kathryn Pavlovich, Heather Connolly, Braden Kempthone, Jenny Gibb and Eva Collins
Judges James Patterson, Client Director, ASB
Robyn Longhurst, Deputy Vice-Chancellor Academic
Jamie Carson - Digital Specialist, DTR
Adam Nooyen - Manager Vilagrad Winery
Date of Event 8 June 2016
Time and Venue 6.00pm: Drinks and nibbles
6.30pm: Presentations begin
Venue: PWC Lecture Theatre
Finalist Teams

Porter’s 5 Enforcers
Stephen Brunskill
Davis Palmer
Felicity Thompson
Logan Walsh
Renay Yang

Prestige Worldwide
Jake Harvey
Mathew Joubert
Jerry Keung
Jessica Steiner

Team Synergetic
Santana Ammunson
Andrew Dunn
Tayla Fitches
Stewart Gauld
Nathan Kennedy

D.E.M. Consultants
Jaimee Byrne
Silvana Krielen
Mitch McNae
Genevieve Pye

Winning Team  
D.E.M Consultants
Videos of presentations Porter's 5 Enforcers
Prestige Worldwide
Team Synergetic
D.E.M. Consultants (winners)