Waikato Management School Case Competition

A Semester 2017 - 31 May 2017

Details of the Case
Company Name
Zuru Toys
Case Synopsis From origins in a Cambridge farm shed in 2004, Zuru had ridden meteoric growth to become a China-based business with revenues of NZ$500m and climbing by 2017. Siblings Matt, Nick and Anna Mowbray still ran the business employing 3300 staff and distributing award winning toys to 121 countries. Having gained global scale, the Mowbrays felt ready to make a quantum leap in how they operated. “The sky is the limit in terms of where we can go and we don’t feel like that future only has to be about toys either,” reflected Anna.
Case Authors Dr Stephen Bowden and Associate ProfessorJoanna Scott-Kennel
Judges James Paterson - ASB
Leonard Gardiner - Foster Construction
Rajeev Sharma - Associate Dean - WMS
Jess Howse - Ernst Young 
Date of Event 31 May 2016
Time and Venue 6.30pm: Presentations begin
Venue: PWC Lecture Theatre
Finalist Teams


Anna Caudwell
Paige Harris
Annie McNaughtan
Robbie Mercer
Ella Wilkins

The Untouchables

Arin Bevie
Thalia Chatterton
Jonathan Cook
Logan King
Ursula Monney

Driving Forces

Connor Johnston
Brittany Oliver
Jeeya Parmar
Tayla Styles

Elite Consulting

Jessica Martin
Samaria Mason
Blair Paterson
Portia Thompson
Liam Whittaker

Winning Team
Elite Consulting
Videos of presentations Unvanquished
The Untouchables
Driving Forces
Elite Consultants (winners)