43rd Waikato Management School Case Competition

B Semester 2017 - 4 October 2017

Details of the Case
Company name 17B case is on Zealong Tea
Case synopsis The afternoon sun poured through the wide glass windows of the newly opened ‘Vista’ at the Zealong Tea estate, which also boasted a sprawling tea plantation, tea factory and restaurant.
The Vista was the latest addition to the tea estate, located 10 minutes north of Hamilton, in the suburb of Gordonton. Local business leaders, tourist operators, Hamilton City council representatives, event managers and media representatives had been invited to the unveiling of the newest building on the 48 hectare estate.
Before the gathered crowd stood marketing manager, Sen Kong and General Manager, Gigi Crawford.
“Tea is steeped in history”, remarked Sen. “People have been drinking tea since the 2nd century BC”, he continued. “And even today it is second only to water as the most widely consumed beverage across the globe”, added Gigi, as the crowd nodded thoughtfully.
At the mention of ‘global’, the two exchanged glances; the words from the board meeting earlier that day still ringing in their ears. After 8 years of developing the Zealong brand to be one synonymous with premium quality, the broader tea industry was on the cusp of a global renaissance.
Sen and Gigi had walked away from the meeting with the task of navigating Zealong through this emerging opportunity, while simultaneously expanding the revenue generated from their services offered through the restaurant and vista.
Case authors Thomas Simnadis
Judges Professor Neil Quigley (Vice-Chancellor)
Mark McCabe (PWC)
Kate Wilson (Profs Group)
Braden Kempthorne (EY)
Date of event Wednesday, 4 October 2017
Time and venue 6.30pm: Presentations begin
Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton
MCs Lydia Smit and Roshan Singh
Finalist teams

Key Success Factory: Zack Cathcart, Kevin Chow, Ben Hansen, Callum Taylor

Phenomenal: Robin Buser, Jarred Curtis, Kathy Henshilwood, Josh Ogilvy, Nick Smith

Sultans of Strategy: Alex Bardoul, Taylor Doherty, Jack Keeys, Caitlin O'Sullivan, James Wood

Settlers of Catan: David Billing, Bianca Henley, Anna Marelich, Amber Palmer, Dominic Wilshier

Winning team Winners of the 17B Case Competition The Settlers of Catan
Settlers of Catan
Videos of presentations

Key Success Factory
Sultans of Strategy
Settlers of Catan (Winners)