44th Waikato Management School Case Competition
A Semester 2018
Details of the Case | |
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| Company name | 
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| Case synopsis | Steve Vamos, newly appointed CEO of Xero glanced up at their large soon to be finished premises in Parnell, Auckland. Xero had found its success through building accounting software products. Going forward, if they were to think about segmented strategies in the New Zealand market, they could no longer just talk about cloud accounting. Xero needed to start to position itself in the small business product arena. They were no longer just about reconciliation and reporting. Today Xero is about beautiful accounting software. Tomorrow, it is about beautiful business. The question – What are the opportunities for tomorrow for small businesses using cloud software? |
| Case authors | Dr Jenny Gibb, Liam Whittaker, Dr Heather Connolly, Dr Steve Bowden, Associate Professor Eva Collins, and Professor Kathryn Pavlovich |
| Judges |
James Paterson - Client Director Corporate Banking ASB and Chair of the Judging Panel Michelle Allison – WMS alumna. Strategy and Planning Manager ASB Andrew Johnson – Founder IT Partners Michelle Jordan-Tong - Associate Dean Academic Systems WMS |
| Date of event | Wednesday, 30th May 2018 |
| Time and venue |
6.30pm: Presentations begin Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton |
| MCs |
Bree Swales Davin Franks |
| Finalist teams | Whittakers Wonders Future Solutions Consulting The SWOT Team Dream Strategy |
| Winning team |  Dream Strategy |
| Videos of presentations | Whittakers Wonders Future Solutions Consulting The SWOT Team Dream Strategy (Winning team) |
| Sponsor |  |