44th Waikato Management School Case Competition

A Semester 2018

Details of the Case
Company name Case for Xero 
Case synopsis Steve Vamos, newly appointed CEO of Xero glanced up at their large soon to be finished premises in Parnell, Auckland.  Xero had found its success through building accounting software products. Going forward, if they were to think about segmented strategies in the New Zealand market, they could no longer just talk about cloud accounting. Xero needed to start to position itself in the small business product arena. They were no longer just about reconciliation and reporting. Today Xero is about beautiful accounting software. Tomorrow, it is about beautiful business. The question  – What are the opportunities for tomorrow for small businesses using cloud software?
Case authors Dr Jenny Gibb, Liam Whittaker, Dr Heather Connolly, Dr Steve Bowden, Associate Professor Eva Collins, and Professor Kathryn Pavlovich
Judges James Paterson -  Client Director Corporate Banking  ASB and Chair of the Judging Panel
Michelle Allison – WMS alumna.  Strategy and Planning Manager ASB
Andrew Johnson – Founder IT Partners
Michelle Jordan-Tong  - Associate Dean Academic Systems WMS
Date of event Wednesday, 30th May 2018
Time and venue 6.30pm: Presentations begin
Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton
MCs Bree Swales
Davin Franks
Finalist teams

Whittakers Wonders
Daniel Austin
Amy Keighley
Ethan Kimpton
Kimberley Rear

Future Solutions Consulting
Kelcy Ballantyne
Te Aorangi Murphy-Fell
Casey Walsh
Celine Walters

The SWOT Team
Emily Christensen
Cate Denner
Dion McGregor
Jayden Walker

Dream Strategy
Chun Ho Tse (Leo)
Srishtika Prakash
Honour Schuchardt
Dylan Wilson

Winning team Winning team Dream Strategy
Dream Strategy
Videos of presentations Whittakers Wonders
Future Solutions Consulting
The SWOT Team
Dream Strategy (Winning team)
SponsorASB is the A semester sponsor