45th Waikato Management School Case Competition
B Semester 2018 - Company: Allbirds
Details of the Case | |
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| Company name | 
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| Case synopsis | New Zealander Tim Brown (ex-2010 soccer World Cup finalist) ascended into the casual shoe market with his company, Allbirds, with an intent to disrupt an industry known for unsustainable environmental and production practices. With a small range of products all made from sustainable materials – merino wool, eucalyptus fibre and sugar cane - Allbirds had taken to the air. What heights could they reach, how could they scale up and have the impact they wanted, and what were they going to come up with next? |
| Case authors | Kathryn Pavlovich, Steve Bowden, Thomas Simnadis, Heather. Connolly, Eva Collins and Jenny Gibb (Waikato Management School) |
| Judges |
Luke Rive (National Marketing Manager at BP) Grant Robinson (National Manager Professional Services & Area Manager Auckland Major Client Group at Westpac) Renae Smart (MD at Civtec) Simon Thompson (MD at Relish Research, London, UK) Matthew White (Partner at PWC) |
| Date of event | Wednesday, 10 October 2018 |
| Time and venue |
6.30pm: Presentations begin Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton |
| MCs | Nicola Smith and Jamie Pentecost |
| Finalist teams | Optimistic Idiots 3 and a Half Girls Strat in the Hat Synergy |
| Winning team |
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| Video's of presentations | Optimistic Idiots (Winners) 3 and a Half Girls Strat in the Hat Synergy |
| Sponsor |  |
Optimistic Idiots