47th Waikato Management School Case Competition
B Semester 2019 - Company: UBCO
Details of the Case | |
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| Company name | 
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| Case synopsis | “We think the blue ocean is off-road. There’s lots of effort going into electric motorcycles that are for the road. In China, for example, you don’t see petrol motorbikes on the roads - only electric. But off-road is not seeing anything like that investment. We did a project with NZTE (New Zealand Trade and Enterprise) where their investments team searched for investments in off-road electric vehicles. They could only find six investments and two of them were ours. But the off-road market is really large. Including ATVs and UTVs maybe two-thirds of the New Zealand and US markets are off-road, unregistered vehicles. There’s no product we go up against that is a direct competitor – we are up against combustion engines only,” Timothy Allan, CEO of UBCO Bikes. |
| Case authors | Kathryn Pavlovich |
| Judges | Assoc. Prof. Stuart Dillon (UoW) Mitch McNae (ANZ) Katherine Sandford (UBCO) |
| Date of event | Wednesday, 9 October 2019 |
| Time and venue |
6.30pm: Presentations begin Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton |
| MCs | Anita Roberts and Dylan Brockett |
| Finalist teams | FOUReigners Life’s a pitch The A Team |
| Winning team |  FOUReigners |
| Video's of presentations | |
| Sponsor |  |