47th Waikato Management School Case Competition

B Semester 2019 - Company: UBCO

Details of the Case
Company name  
Case synopsis “We think the blue ocean is off-road.  There’s lots of effort going into electric motorcycles that are for the road.  In China, for example, you don’t see petrol motorbikes on the roads - only electric.  But off-road is not seeing anything like that investment.  We did a project with NZTE (New Zealand Trade and Enterprise) where their investments team searched for investments in off-road electric vehicles.  They could only find six investments and two of them were ours.  But the off-road market is really large.  Including ATVs and UTVs maybe two-thirds of the New Zealand and US markets are off-road, unregistered vehicles. There’s no product we go up against that is a direct competitor – we are up against combustion engines only,” Timothy Allan, CEO of UBCO Bikes.
Case authors Kathryn Pavlovich
Judges Assoc. Prof. Stuart Dillon (UoW)
Mitch McNae (ANZ)
Katherine Sandford (UBCO)
Date of event Wednesday, 9 October 2019
Time and venue 6.30pm: Presentations begin
Venue: PWC lecture theatre, Waikato Management School, Hillcrest Road, Hamilton
MCs Anita Roberts and Dylan Brockett
Finalist teams

Robert Vivian
Landon Smith
Jiabao (Boa) Zhao
James Bailey

Life’s a pitch
Jake Wichers
Xiaoliang (Steven) Niu
Chris Steeghs
Claudia Miles

The A Team
Mikayla Knolles
Caitlin Weren
Ashley Kowalewski
Mikayla Cooper

Winning team  
Video's of presentations