49th Waikato Management School Case Competition
B Trimester 2021 - Company: Shift72
Details of the Case | |
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| Company name | 
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| Case synopsis | David White, Shift72’s founder and CEO, saw a future filled with opportunity. Over the past 11 years Shift72 had emerged as the global leader in video on demand platforms to film festivals and cinemas. Prior to Covid that still meant a struggle to convince festival organisers and cinema owners to complement their physical offering with a digital one. With the advent of Covid the world changed overnight and digital often replaced physical. The change was seismic for Shift72 and saw their relationships with iconic festivals like Cannes, Sundance and South by Southwest expand greatly. David knew the future was hybrid, but the question was how best to take advantage potentially across the entire event space. |
| Case author | Stephen Bowden |
| Judges |
David White - Founder and CEO - Shift72 Mark McCabe - Waikato Managing Partner - PwC New Zealand Brittany Oliver - Senior Commercial Lead - ZURU Toys Andrew Johnson - Managing Director - IT Partners Genevieve Macky - Business Partner - Bank of New Zealand |
| Date of event | Wednesday, 13 October 2021 |
| Time and venue |
6.30pm: Presentations begin Venue: Zoom |
| MCs | Jasmine Fraser and Ngahuia MacFarlane |
| Finalist teams | Upstream Consulting Cobalt Consulting Dash Consulting Prestige Strategies |
| Winning team | Prestige Strategies
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| Sponsor |  |
