The Waikato UNWTO Tourism Monitoring Observatory

Part of the UNWTO International Network of Sustainable Tourism

The Waikato UNWTO Tourism Monitoring Observatory is part of the UNWTO International Network of Sustainable Tourism Observatories (INSTO); a network of tourism observatories monitoring the economic, environmental and social impact of the tourism at destination level.

The initiative is based on UNWTO’s long-standing commitment to support sustainable and resilient growth of the sector through measurement and monitoring, fostering the evidence-based management of tourism.

Mission

INSTO strives to support and connect destinations that are committed to regular monitoring of the economic, environmental and social impacts of tourism, to unlock the power of evidence-based decision making at destination level, fostering sustainable tourism practices locally and globally.

Vision

Nurturing a dynamic network of partners that strive together towards creating healthy places for tourists and the host communities, leaving resilient destinations for future generations.

International reputation

The University of Waikato is proud to be associated with the tourism industry in the Waikato region, as well as having close links with tourism stakeholders in New Zealand and China.

Our China-New Zealand Tourism Research Unit has built upon almost two decades of work to become a formal research unit reporting to the Waikato Institute of Business Research. Its current work includes monitoring the world-famous Terracotta Warriors Museum in China.

Waikato Management School has achieved Triple Crown accreditation status from AMBA, Equis and AACSB; placing it in the top 1% of business schools globally.

A key indicator of this is the sheer number and impact of research publications undertaken by staff at Waikato Management School. We are proud to be associated with the tourism industry in the Waikato region, as well as having close links with tourism stakeholders in New Zealand and China.